Category: Meetings

Powerpoint presentations are very simple to throw together, but outstanding Powerpoint design is extremely hard. Pushed for time, most of us will put together a bunch of slides based on our talk, perhaps illustrating some major points. The versatility of Powerpoint makes this easy – too easy. Thanks to the user-friendliness of the product, you can very quickly build up slides with text, images, audio and video, transitioning to each other with a variety of special effects. But that’s not enough. Good sales presentations are more than window-dressing, and if you don’t know what you’re doing your audience will find out pretty fast.

Bad Powerpoint design just repeats what the audience hears in your spoken presentation. Good design has a narrative: a story that continues through the presentation and that is communicated with brevity and clarity. The visuals matter, but only in enabling this primary aim. People take in information in different ways, so don’t presume that the slides are an optional extra to the talk you deliver. In many cases these snapshots will be most or all of what a viewer/listener takes away.

This isn’t something that just anyone can do – at least not without training. If you work in an organisation of any size, you’ll already understand that. Although you can create your own copy, it’s far more effective to hire a copywriter to do it for you. Anyone can write; not everyone can copywrite (although in smaller organisations they may try). Powerpoint is the same. The problem is that the ease of using the software means there are a lot of beginners out there, with unfortunate results. Creating a really brilliant slideshow is actually quite an art; it’s just that creating a mediocre slideshow is within anyone’s reach – just as writing a lacklustre sales pitch or website landing page is something anyone can do.

If your Powerpoint design is letting you down, there are experts who can either do it for you or train someone within your organisation so that they can put together high-quality sales presentations. Great Powerpoint presentations don’t just happen by themselves; they are crafted, just like any other worthwhile product – copy, artwork, software, a website. As in anything like this, the proof of the pudding should be in the eating, and very quickly. Return on investment is the only worthwhile measure of success when hiring a service like this, and you should see it almost straight away in the form of successful bids and convincing presentations.

Please visit http://www.eyefulpresentations.co.uk/ for further information about this topic.

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As websites and the internet have quickened the speed of communication, it seems that the ability to be in several places at once without leaving your office will be the only way to get ahead in business.  video conferencing allows us to do just that.  Audio visual conferencing is a very good driver for productivity, allowing us to keep in closer contact with customers.  The new closeness brought by telepresence video conferencing is likely to lead to new ideas on how to speed up the development of new products and services.

During a videoconference call, all participants can see the facial expressions and body language of all conference participants.  These vital features of communication are lost with a basic telephone call.  Moreover, if this technology is used for customer service and sales, it has major implications for improving customer relations.  If customers with an inquiry or a problem can effectively meet internal employees by using telepresence video conferencing, your business relationship with customers could be significantly improved.

Furthermore, video conferencing offers a great opportunity to cut travel expenses – a real winner in today’s economy.  While many people still like to get out of the office and visit clients and associates in person, there are several situations where it is possible to save massive amounts of money on airfare and hotel costs, as well as the loss of productivity that results from being out of the office.  Although shaking hands with somebody can never really be replaced, video conferencing allows us to ask ourselves whether the cost of that handshake is really necessary in every instance.

With video conferencing, you can easily put together a meeting of various people from different locations, to discuss whatever it is that unites them.  Whether they are at different ends of the same county or opposite sides of the globe, communication is just as easy.  Many of us feel we can express more through facial expressions than through the tired clichés of business speak, which is why a live video call is often much more effective than a telephone call.  In addition, if anything technical needs to be explained, the visual element is extremely valuable in facilitating an easily understandable demonstration.

Video conferencing is not just a new technology that might be worth getting used to, it is the future of communication.  With telepresence video conferencing, participants genuinely feel as if they are sharing a room with fellow conference participants.  Audio visual conferencing is there to make our lives easier – we would be foolish not to take advantage of it.

Please visit http://www.edgevision.co.uk/ for further information about this topic.

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